I manage a Saas company that delivers help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses worldwide and whenever I explain to folks I meet what I do, I consistently get asked the same question “Given my background, how could I capitalize on this and make earn cash quickly from small business consulting? I’m always prepared to offer guidance as I am privileged enough to spend a large percentage of my day interacting with small business owners and employees ready to tell me about their challenges.
This is the advice that I offer:
The internet is the perfect medium for finding customers and it makes it simple to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with wisdom and help them tackle key challenges.
Information marketing - repurpose and sell your expertise to small businesses everywhere via the net
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to make superb content are readily available on the net. Creating a series of lessons in simple to use digital formats is now simple and inexpensive. You just have to be prepared to spend a small amount of time learning and practicing with the systems. The objective here is to generate [content.
Commence by determining your overall goal. Consultancy and Information marketing can work together and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be in demand by others then produce a no longer than 120 secs video to present yourself and your expertise to your target(s). Unless you know the potential client(s) precise problem then make the video generic and stick tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting prospect(s). You should always focus on growing a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to understand more about how to do this then follow any of the links in this article. I would be more than willing to help you.
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